Using eye contact to change people’s minds ‘has opposite effect’

Speakers who try to use direct eye contact to change people’s minds are likely to have exactly the opposite effect, according to new findings.

Parents who demand their children look at them when told off and politicians staring directly at cameras during speeches are among those who commonly use the tactic.

But researchers discovered that far from reinforcing an argument, eye contact motivates listeners to resist persuasion.

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